Very interesting guest post over at Dawn's She Is Too Fond of Books blog by Christopher Meeks, author of two short story collections, The Middle Aged Man and the Sea and Months and Seasons, about the process of getting published and how he marketed and promoted his collections. He hired a publicist for the second collection:
I hired a publicist so that the book might be reviewed in publishing industry journals such as Publishers Weekly and Kirkus Reviews, places that bookstores and libraries read to select what books they order. My publicist called to say she’d just spoken with Booklist, a major journal for librarians. “They said they rarely review short story collections—maybe two a year—and it has to be from a big-name author.” I wasn’t big name.
If librarians don’t see the book reviewed, how can short story collections get in libraries? If libraries don’t offer a lot of collections, then how do people consider short story collections? If book reviewers don’t consider collections, then it’s not on the radar of ordinary readers. Thus, it’s an extra challenge to get a short story collection seen.
It is saddening, this response from Booklist, as if short stories are so odd, different, unloveable, that of course Booklist wouldn't consider them. Where does this come from, this reaction? Why do we have to constantly defend the short story collection, prove and prove and prove again how it should simply be included - not put on a pedestal and lauded above the novel, just included. What a great loss for all those who miss out on wondrous writing because of this attitude.